This Privacy Policy applies to information collected on the KIND LLC websites, as well as through our Customer Service hotline, events, mobile messaging services, direct marketing campaigns, sweepstakes and competitions, and KIND branded pages on third party platforms (e.g., social networking services), mobile applications, and applications accessed or used through such websites or third party platforms which are operated by or on behalf of the KIND (collectively, “KIND Sites”).

Information You Provide To Us

There may be features of KIND Sites (such as making a purchase or applying for a job) where we may ask you to provide certain information so that we may provide those services to you. We may ask for information when you register to create an account, update your information, sign up for a subscription, use certain features, access, upload or download content, purchase products or services, enter into promotions or register for competitions, fill out a survey, refer others to KIND, request customer support (by email or telephone or in writing) or otherwise communicate with us. Below are examples of information you may directly provide to us:

Information Collected Automatically

Whenever you visit or interact with KIND online (including our digital ads and content), KIND, as well as third-party advertisers and/or our service providers, use a variety of technologies that automatically or passively collect information about your online activity, including how you access or use the KIND Sites (“Usage Information”) and information from and about your devices, as further described below. Usage Information includes the type of device you are using, device identifier, IP address, the operating system and browser you are using, general location information, what site you came from to get to us, what site you go to when you leave us, what content you view or click on, what search terms you enter on the KIND Sites, and the date and time you access the KIND Sites. Usage Information may include information collected in the following ways:

Information Received from Other Sources

Using the other pieces of personal information collected about you, we may draw inferences about you, reflecting what we believe to be your preferences, characteristics, predispositions, and attitudes.

Combination of Information

We may combine the information we receive from you and about you, including information you provide to us and information we automatically collect, as well as information collected across other computers or devices that you may use, from other online or offline sources, and from third party sources. This combined information may be used in any manner detailed in this policy.

Sharing of Information by You

The KIND Sites offer many ways to find, enjoy, and share content.

Your Activities: Your activity on the KIND Sites such as filling out surveys, reviewing and rating products, inquiring about or purchasing products, online communities, “liking” or “sharing” KIND content to your social media accounts or pages or otherwise interacting with the KIND Sites may be visible to other users of the KIND Sites and in some cases, publicly available.

Sharing of Information by Us

We may share your information in the following ways:

Affiliate Companies: We will share information with our subsidiaries and affiliates in the KIND corporate family, including Mars Information Services, Inc.

Service Providers:In order to carry out your requests, respond to your inquiries, process your payments, fulfill your orders, honor coupons, provide you with samples, enable you to participate in sweepstakes or make various other features, services and materials available to you through the KIND Sites, we may share your information with service providers that perform functions on our behalf, such as companies that host or operate the KIND Sites; host our websites; send emails on our behalf; process payments; analyze data; provide customer service; postal or delivery services; and vendors that administer our contests or promotions.

Business Partners and Marketing Companies:We may also share your information with promotion or event co-sponsors, business partners, advertising networks, media buying agencies, advertising service providers, social media networks, and analytics companies or other third parties in connection with marketing, promotional, and other offers, as well as product information. Your information may also be shared with other third parties that we identify at the time you provide your personal information.

Business Transfers: As we continue to develop our business, we may sell or purchase assets. We may share your information with any successor to all or part of our business. If another entity acquires us or all or substantially all of our assets, or assets related to KIND, your information may be disclosed to such entity as part of the due diligence process and will be transferred to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and as such may be sold or transferred to third parties.

Legal Disclosure: KIND may transfer and disclose your information to third parties to comply with a legal obligation; when we believe in good faith that the law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our terms of use or other applicable policies; to detect and protect against fraud, or any technical or security vulnerabilities; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to the KIND Sites, KIND or the public.

Other Purposes: We may also share your information with other parties as we describe to you from time to time when we collect your information.